Spirit Publishing was established in 2002 by Mary A Bradner. Spirit’s core card range is humour-based, which Mary calls the profit centre of cards. “On average most people who enter a store to buy a card will always stop to read the humour section first,” Ms Bradner says.
In addition to spirit’s core humour ranges are the high-end hand-made range greeting card and party ware ranges from Meri Meri, as well as spirit’s inspirational range Gentle Spirit. The company continues to expand into the high-end market with an eclectic mix of stunning creative products.
Spirit distributes to department stores, bookstores, newsagencies and specialty gift stores.
Born in the United States, Mary launched her publishing career at Reader’s Digest. Following a stint with design companies in New York City she moved to Sydney, Australia to join William Collins Book publishers. She then spent 15 years with The Ink Group as creative director, and was responsible for all editorial, compliance, design and production.
Spirit Publishing is proudly Australian owned and operated.