Sandra Boynton is back! Everyone at spirit is pleased to announce that we will be providing the Australian & New Zealand markets with the new 2011 Sandra Boynton greeting card release. We’ve been secretly testing the product with some of our retailers and the test results are very positive with strong sales and interest from consumers…many are finding her for the first time and many remember her from greeting card’s past.
Sandra Boynton has been designing greeting cards over the past thirty-odd years. In her own words she advises:
“I have designed, by varying estimates (none of them in fact mine because I’ve not yet gotten sufficiently motivated to start counting) somewhere between 4,000 and 6,000 greeting cards. Almost all were published by Recycled Paper, 1975 to 1996. They sold 50 to 80 million Boynton cards per year in the peak years (1980’s). Probably my best known card is a birthday card, “Hippo Birdie Two Ewes,” first printed in 1975, pretty much continuously in print since then, redrawn 5 times, 10 million copies sold. In 2003, I started doing a few card designs again, for the sake of auld lang syne.”